Semrush Features

Now that you understand how SEMrush can benefit your company, how do you put these ideas into action? Below we list some of the most popular features of this software, so you know exactly how to drive more traffic to your website and start generating more leads.

1.   Domain Overview

Possibly the best feature of SEMrush is the domain overview tool. Here you can view key website statistics of your own company, or literally ANY other website: your local competitors, national competitors, or your all-time dream company. Get insights on what you are currently doing well or view what your competitors are doing to see where you can improve. Simply enter the domain you are interested in and SEMrush will present easy-to-read data and graphs on organic search traffic, paid search traffic, backlinks, and display advertising.

2.   Position Tracker

The position tracking tool from SEMrush is definitely our favorite! Compile a list of your most important keywords – the products or services you offer – that you would like to rank on the first page of Google. Make sure to select desktop or mobile and choose your service area – this can be a country, state, city, or a zip code. The position tracking tool will then show you where you are currently ranking in your specified area and if your keywords are included in any SERP features. You will see search volume data, what page the keywords are ranking on, and the position difference between your selected time periods. This allow us to do Live SEO Sessions with our clients which is a game changer. 

The best part? You can add competitors and see where they are ranking for the same keywords. Under Rankings Distribution, you will see which keywords you have in the top 3 positions, top 10 positions, top 20 positions, and top 100 positions, and where you stand against the competition. We love this tool because it helps visualize which keywords need work and it shows how any SEO edits impact the site.

3. Traffic Analysis

In addition to understanding what keywords you are ranking for on Google and what page of Google is showing up for each keyword, it is important to evaluate website traffic. Who is visiting your website and where are they coming from? With the traffic analytics tool, SEMrush shows how many site visits you had for a specified time period. Additionally, you will see average stats for how many pages were viewed each visit, how long a user stayed on the site, and the bounce rate. You can view trends by device, traffic sources, and other options as well.

4.   Keyword Research

Discover everything you need to know about your website’s current keywords and find information on both organic and paid search trends with SEMrush keyword research tools. You can use this tool for optimizing current campaigns, but definitely want to use it when creating a new SEO or PPC campaign. Simply enter a keyword or phrase you are interested in, and you will see its search volume, difficulty, average cost per click, keyword variations, questions, and related keywords. By looking at this data, you can decide whether the keyword is one you want to fight for or if a different variation of the keyword may be a better fit.

5.   Market Insights

Another way to gain a competitive advantage is by looking at market insights. Simply enter who you believe is the top company in your industry to the market explorer tool, and SEMrush will identify industry competitors, labeling them as either game changers, niche players, established players or leaders. This helps you understand who your true ‘role models’ are in the industry and what you can do to gain more market share. You will see which domains get the most site visits, the market’s general traffic generation strategy, and even audience demographics, such as age, gender, interests, and geo location.

Many important services are:

• -SEO(Search engine optimization)
• -Keyword research
• -Content marketing
• -Marketing Insights
• -Competitor analysis
• -Campaign management
• -PPC(pay per click)
• -SMM(social media management)